Here is a complete Local SEO Checklist for your local business website.
On-Page & Technical
- Optimize title tags
- Structure your URLs
- Optimize your images
- Optimize your navigation menu
- Have consistent NAP details
- Feature complete location data
- Use structured data markup
- Pay attention to XML Sitemap and Robots.txt
- Setup 301 Redirects
- Develop a mobile-friendly website
- Fast Loading Site
- No Broken Links
- Resolve Canonical Issue
- Ensure Your Website offers Good User Experience
Website Content
- Remove duplicate content
- Get Voice Ready
- Contact, About, and Homepage optimization
- Add a Google Map to the Contact page
- Avoid thin content
- Include local photos and videos
Off-Page
- All Things Google
- Create/Claim your Google My Business listing
- Provide accurate data on your Google listing
- Select business categories carefully
- Use Google Posts
- Remove duplicate Google listing
- Setup Google Webmasters
- Setup Google Analytics
- Create/Claim Bing listing
- Create/Claim Yelp listing
- Create/Claim Foursquare listing
- Check listings on all major directories
- Get on niche-specific directories
- List your business on local directories
- Get listed on Aggregators
- Get on social platforms
- Build Citations & Backlinks
- Submit to top citations sites
- Check competitors citations
- Remove duplicate citations
- Build quality backlinks
- Unlinked Brand Mentions
Customer Reviews & Testimonials
- Monitor and respond to reviews regularly
- Look to generate more reviews
- Add recognizable testimonials
Tags:
Marketing