Search Engine Optimization is a practice of improving the website traffic to a website or a web page from search engines and improving their rank in search engine result pages.
On-Page SEO
On-page SEO is a process to take actions on the website to improve its visibility and traffic.
Here are important on-page SEO factors to know:
- Title Tag
- Meta Description Tag It is important for search engines to understand the content of the page, and sometimes description text shows in search results.
- Header Tags - H1, H2, H3, H4....
- Keyword Consistency - Use main targeted keywords within first paragraph
- Image Optimization and Alt tags
- Internal URLs - SEO friendly and user-friendly links
- No duplicate content
Off-page SEO is a process to take actions on other sites except own website to get ranking on search engine result pages.
Technical SEO
Here are important technical SEO factors to know:
- HTTPS - SSL and HTTPS redirecting
- Sitemap.xml
- Robots.txt
- 301 & 302 Redirection - Proper redirection for internal links
- Canonicalization - Missing
- Broken URLs
- Schema Markup
- Page Speed
- Device Rendering - Webpage should be optimized for Mobile and Tablet as well.
- Mobile-friendly site
Keyword Research
Keyword research is a process to find out related and most important keywords which drive visitors for your web page.
Importance of LSI (Latent semantic indexing) Keyword in SEO
Link Building
Link building is a process to get inbound links for your website from other websites such as blogs, articles, social media.
Check more:
Dofollow Social Bookmarking Sites List
Know about short names (Acronyms) used in SEO.
- SEO - Search Engine Optimization
- SERP - Search Engine Results Page
- SEM - Search Engine Marketing
- SMM - Social Media Marketing
- PPC - Pay Per Click
- KD - Keyword Density
- KR - Keyword Research
- DA - Domain Authority
- PA - Page Authority
- PAA - People Also Ask
- BR - Bounce Rate
- CPC - Cost per Click
- CR - Conversion Rate
- CTR - Click Through Rate
- DR - Domain Ranking
- GA - Google Analytics
- GSC - Google Search Console
- GTM - Google Tag Manager
- GWT - Google Webmaster Tools
- LSA - Latent Semantic Analysis
- LSI - Latent Semantic Indexing
- PBN - Private Blog Network
- PR - Page Rank
- ROI - Return on Investment
- SMO - Social media Optimization
- TR - Trust Rank
- UR - Url Ranking
- UTM - Urchin Tracking Module
- 301 - Resource Moved Permanently (A permanent redirect code to a new domain or location)
- 302 - Resource Moved Temporarily (A temporary redirect code to a new domain or location)
- 401 - Unauthorized Access to Resource (requires authentication)
- 403 - Forbidden (Access not allowed (server understood the request but refuses to fulfill it))
- 404 - Resource (page) not found