Search Engine Optimization - Know About SEO

What is SEO (Search Engine Optimization)?

Search Engine Optimization is a practice of improving the website traffic to a website or a web page from search engines and improving their rank in search engine result pages.

On-Page SEO

On-page SEO is a process to take actions on the website to improve its visibility and traffic.

Here are important on-page SEO factors to know:

  • Title Tag
  • Meta Description Tag It is important for search engines to understand the content of the page, and sometimes description text shows in search results.
  • Header Tags - H1, H2, H3, H4....
  • Keyword Consistency - Use main targeted keywords within first paragraph
  • Image Optimization and Alt tags
  • Internal URLs - SEO friendly and user-friendly links
  • No duplicate content

Off-Page SEO

Off-page SEO is a process to take actions on other sites except own website to get ranking on search engine result pages.

Technical SEO

    Here are important technical SEO factors to know:

    • HTTPS - SSL and HTTPS redirecting
    • Sitemap.xml
    • Robots.txt
    • 301 & 302 Redirection - Proper redirection for internal links
    • Canonicalization - Missing
    • Broken URLs
    • Schema Markup
    • Page Speed
    • Device Rendering - Webpage should be optimized for Mobile and Tablet as well.
    • Mobile-friendly site

    Keyword Research

    Keyword research is a process to find out related and most important keywords which drive visitors for your web page.

    Importance of LSI (Latent semantic indexing) Keyword in SEO

    Link Building

    Link building is a process to get inbound links for your website from other websites such as blogs, articles, social media.

    Check more: 

    What Is Link-Building SEO?

    Web 2.0 Sites List

    Article Submission Sites List

    Social Bookmarking Sites List

    Dofollow Social Bookmarking Sites List

    E-commerce SEO Checklist

    Local SEO Checklist

    Complete SEO Checklist

    Know about short names (Acronyms) used in SEO.

    • SEO - Search Engine Optimization
    • SERP - Search Engine Results Page
    • SEM - Search Engine Marketing
    • SMM - Social Media Marketing
    • PPC - Pay Per Click
    • KD - Keyword Density
    • KR - Keyword Research
    • DA - Domain Authority
    • PA - Page Authority
    • PAA - People Also Ask
    • BR - Bounce Rate
    • CPC - Cost per Click
    • CR - Conversion Rate
    • CTR - Click Through Rate
    • DR - Domain Ranking
    • GA - Google Analytics
    • GSC - Google Search Console
    • GTM - Google Tag Manager
    • GWT - Google Webmaster Tools
    • LSA - Latent Semantic Analysis
    • LSI - Latent Semantic Indexing
    • PBN - Private Blog Network
    • PR - Page Rank
    • ROI - Return on Investment
    • SMO - Social media Optimization
    • TR - Trust Rank
    • UR - Url Ranking
    • UTM - Urchin Tracking Module

      • 301 - Resource Moved Permanently (A permanent redirect code to a new domain or location)
      • 302 - Resource Moved Temporarily (A temporary redirect code to a new domain or location)
      • 401 - Unauthorized Access to Resource (requires authentication)
      • 403 - Forbidden (Access not allowed (server understood the request but refuses to fulfill it))
      • 404 - Resource (page) not found

      There are some websites to stay updated with latest news and trends from the search industry. Take a look at following sites and you can get knowledge.

      Google Search Central

      Google Analytics Blog

      Search Engine Land

      Search Engine Roundtable

      Search Engine Journal




      Search Engine Watch

      Marketing Land