Effective Digital Marketing Strategies for Home Services Businesses
In today’s fast-paced and highly competitive business scenario, almost all companies strive to gain the lion’s share. Handyman service providers and home remodeling agencies are no exceptions. They also hire experts in digital marketing for home services to get the biggest chunk of the pie.
That’s not as easy as you think it to be. There are certain ground rules and foolproof strategies that must be in place. When you hire a specialist digital marketing agency, the seemingly complex task becomes a cakewalk.
In this post, we shed light on the internet marketing techniques that enable home service companies to get the best ROI within days. If you carefully read the expert-suggested tips, it can help create a turnaround for your local business with minimal investment. Let’s get a sneak peek into the key strategies.
Master the Time-Tested Techniques for Home Services Marketing
Here’s a list of industry-certified techniques & expert tips to bolster the online visibility of your home services company, if you’re looking to reach out to a wider audience.
Local SEO Works Wonder
A person searching for a home services company on Google would type a keyword, specific to a local area. He would use ‘long tail’ keywords with the name of city, town, or suburb post fixed to it.
This helps the Google Bot to pinpoint its search in and around a geographic region. A site/niche that is perfectly optimized, keeping in mind the ranking algorithm preference of Google, appears at the top.
Such home services marketing ideas and strategies are mastered by expert SEO analysts and agencies specializing in local SEO, online reputation management, PPC, Google Ads, etc. They follow the latest home services marketing trends and customer search patterns, before devising a strategy to generate local leads, visitor footfalls, queries, and drive sales.
Google My Business (GMB) Listing
This is one important and quintessential strategy for home services advertising online. If you want your business to appear first when a user is searching for information, then you need to create and optimize your GMB listing or company profile.
For example, if someone searches with keywords like “emergency plumbing services in Tampa” or “24/7 electricians in Tampa Bay, FL”, your business listing should appear first. Your profile should be complete with the business name, address, phone number, email, and the services offered. Incomplete listings fail to attract customers and do not rank well on SERPs.
So, the need of the hour is to upgrade your GMB listing/profile with all the latest additions to the services, products, or wares.
Backlinks and Content Generation
Almost all handyman service providers in the US hire specialized home service marketing companies to increase their chances of top 10 Google ranking. The bottom line is to achieve enhanced online visibility.
And how to do that? It is by getting backlinks from trustworthy, relevant, high page rank (PR), authoritative, and thematic websites that pass on the ‘link juice’ to your site.
Secondly, penning unique, plagiarism-free, and informative content (text) with high search volume local keywords helps a site appear in local searches. A user-engaging content with optimal keyword usage gets your home services site to the top of local search results. It might take some time to rank ‘organically’ in SERPs, but it is more cost-effective than PPC advertising.
Local Google Ads
This is another effective strategy, especially when it comes to internet marketing for home services and handyman companies. Local service Ads bolster your local business’s prospect for lead generation. This is perfect for local home services agencies that want to employ Pay-per-Click advertising to target potential customers searching for your products and services.
SMO & SMM for Home Services
This is the era of social media, and practically none is left untouched by it, especially those who own an Android device. Home service providers can benefit a lot. A majority of customers search for information about handyman services on social media platforms like Facebook, YouTube, Twitter, etc.
Therefore, you need to build a rapport and connection with your local audience with the help of social media. Here, an expert digital marketing agency, specializing in home services advertising can help. It requires an in-depth understanding of the local sentiments, likes, preferences, and search/buying patterns of customers.
Only an expert digital marketer can understand and analyze the trends that influence the buying decisions of prospects. In the case of home services, the more you are vocal on diverse social platforms, the greater your chance of generating leads and attracting customers. So, ask an expert to optimize your social media pages and accounts in a result-driven way.
To learn more about local SEO, contact a popular home services digital marketing agency, and ask for FREE quotes about their service offerings & SEO packages. Schedule a one-to-one consultation with their in-house web promotion experts and digital geeks for a better understanding of their working procedures and professionalism. In this way you get to know their strengths & weaknesses, thus choosing the right partner to collaborate on your project.